

A good way to find this is by referring to your ideal customer profile or by asking current customers about the problems they had before finding you. Find Common ProblemsĪlthough you’ll likely leave the problem section blank in your sales script in order to adapt it to each new prospect, it’s still ideal to get a list of common pain points suffered by your average customers, along with the main underlying causes. Knowledge of this will help you write language in your script that speaks to the average prospect’s interests and needs. Get a sense of the common goals they have and what it takes to reach those goals. Spend some time reviewing information about your target audience, including any ideal customer profiles or buyer personas you have. If you have multiple products, it makes sense to write an associated script for each. Writing about more than one solution in one script might become too complicated since they often have different benefits and solve different problems. In your sales script, focus on one product or service. In short, these steps are choosing a single product, considering your audience, identifying typical pain points, nailing down your value, and writing and practicing your script.

If you want to create your own reusable sales script from scratch, follow the step-by-step process outlined below.

Writing a sales script involves creating a document of language you can reuse for any sales call, along with blanks to personalize for each new prospect.
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It includes the verbiage and crucial elements shared by the most effective sales call scripts, including a personable and professional opening and agenda, a sales pitch that states the prospect's problem as well as your solution and its benefits, and a strong closer with a call-to-action (CTA) prompting next steps.ĬTA from free script template How to Write Your Own Sales Script Take a look at our free generic sales call script below that you can customize to fit your specific needs. Additionally, if you need help writing a script specifically for calling cold leads, check out how to write a cold call script. If you already have a script and want the process for actually executing a sales call, we put together an article on how to make a sales call.

This article focuses on the creation of a sales call script for a conversation with an interested prospect.
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